About Detail
How Qme Spotlight Guided The Development Of The
MBN USA National News Distribution Engine
At the beginning of 2021, MBN USA CEO Don McKneely pursued Qme Spotlight to help them rethink their digital news distribution model to meet a 21st-century cross audience. After nearly 33-year of championing Minority Business Inclusion and Supplier Diversity business news, Don wanted to expand the MBN news engine to reach and serve the underrepresented minority and multicultural businesses and communities.
The Qme team went to work to lead a total business overhaul to take Don’s vision for the company to the next stage.
Bringing The Dream to Life
Activities:
– Discovery, Consultation & Strategy
– Rebranding & Design UI/UX
– Creative Graphics Design
– Digital Solutions Development
– Deployment
– Business Planning
– Marketing Strategy & Plan Development
